Higher Ground2023
I created the concept of a rooftop farming community in response to the continual growth of urban living. This allows for local produce in urban communities, utilising unused space, creating community and bringing nature back into cities.

My branding focused on this combination of natural and man-made elements, combining the bright colours of fruit and vegetables with the geometric sharp edges of urban architecture. I created screen printed posters and veg bags, seed packets and recipes, a website and visual merchandise. I wanted the branding to encourage a slower way of eating in a fast paced, urban environment.


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